The Plugg was created to empower the urban community with special emphasis towards the Black population. Our belief and slogan is “It’s More Than A Store It’s A Solution” and with good reason. The Plugg business model is to practice group economics on a global scale. We utilize the best Black owned or associated businesses nationwide.
What is group economics?
For example African Americans make up about 13% of the population or about 45 million people. We collectively have a annual buying power of 1.2 trillion, which means we spend a lot in this economy, yet we have little to no representation in the industries that we spend the majority of our wealth.
Did you know, if we circulated just 1/3 of that 1.2 trillion within our community over a 5-7 year period all 45 million African Americans would be millionaires!
These numbers are provided by Dr. Claude Anderson Author of Power No-mics and president of the Harvard institute.
Our Mission
Our mission here at The Plug is to create a series of programs and projects aim at the heart of the issues plaguing the community, in doing so birthing a new wave a millionaires simply by practicing group economics. A lot of the companies we spend with are counterproductive to what we the 99% need!
Vote everyday with your dollars by consciously consuming.
All proceeds goes towards the empowerment of the people!
The Plug will offer everything you need in your daily life all in one place. Delivered to your door or available for local pick up. All the littlest looks and more, shop with us and get Plugged Today!